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GreenWaze
PSS Design | Sharing Mobility
Product Service Design | Sharing mobility
SHARING MOBILITY
ANTWERP
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This design proces took 3 months with a group of 3 people. It started with the theme ‘sharing mobility’ and the mission was to design a product-service solution for the city of Antwerp in the near or not so near future (2020, 2030, 2050, ...)
DESIGN BRIEF
PROBLEM
INSPIRATION
The starting point are 3 main problems: population growth that is going to explode in the near future, cities expanding till they are gigantic and pollution still growing.
This was combined with the principle
of greenwaves in Copenhagen,
where you have green traffic lights
along the route with the bicycle, as
long as you ride at 20 km/h.
POLLUTION
GIGANTIC CITIES
POPULATION GROWTH
GREENWAVE COPENHAGEN
FOCUS
IMPROVING
SOCIAL CONTACT
PLACING BICYCLIST
MORE CENTRAL
COLLECTING DATA
This gave the context for the PSS (product service system) solution. Here, a context in the near future is described where we have enormous cities with self-driving cars dominating the roads, and the infrastructure focused around these. This way traffic is more organized and the bicyclist can get a more upfront place on the road. With the new solution the bicyclist will be placed more central, social contact will be improved in a digitalized society and there will be data collection which can flow back into the system, to improve it, as well as to the users.
TOOLS
This is the proces overview: It started with using tools to analyse the problems and the situation, such as a system map or a context map. Then these results were organized to find solutions for the problems using a lotus blossom, 8x8 solution grid, ... In the next step the solution was described with its components and the service. A business model canvas and PSS overview were created that represented the whole solution with all the products, services and stakeholders involved.
INTERACTION TESTS
Next, interactions with the product were tested with different digital animations to focus on the interaction with the user.
Using these user tests the final interactions were selected and the product was designed.
PRODUCT DESIGN
APP DESIGN
Meanwhile the application was being made, first using wire frames and finally creating the whole UI. Finally the whole PSS solution was presented at a jury with different companies.
FINAL PRODUCT-SERVICE SYSTEM
Application
With the application users can check the news page for info on mobility in the city, start a new route using a GreenWaze or not, collect fitness data, recover a stolen bike using tracking, ...
News page
Start routes
WazR
The second element is the Wazr, the device on the bicycle’s handlebars that’s used for 3 functions: GPS (regular GPS and connection to a GreenWaze), Speed (to slow down or speed up a part of a GreenWaze, to split it, if it’s becoming too big) and showing when you have a notification on your smartphone.
Collect data
Find stolen bike
3 FUNCTIONS
...
GPS
Speed
Bracelet
The last element of the PSS is the bracelet, this way users of the system can recognize other users and can join or start a GreenWaze by high fiving, creating more social contact.
Notifications
GreenWaze
Walkthrough
''CREATE A PSS FOR SHARING MOBILITY IN AN URBAN ENVIRONMENT IN 2050.''
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